Why 70% of Your CRM Data Goes Bad Every Year (And What You Can Do About It)
If you’re a B2B decision-maker in the UK, there’s a ticking time bomb hiding in your CRM—and it’s not just wasting marketing spend. It’s wrecking your pipeline.
Up to 70% of CRM data becomes outdated, incomplete, or incorrect every 12 months. That’s not just annoying—it’s expensive. In fact, poor data quality costs the average UK business £9.7M annually in lost revenue opportunities, misfired campaigns, and wasted sales time.
Let’s fix that.
The Real Cost of Bad CRM Data
Most businesses assume that their CRM is a neatly organised vault of opportunity. But in reality?
- 40% of job titles change yearly.
- 30% of email addresses bounce within 12 months.
- GDPR means just one misstep can trigger fines or blacklisting.
What you think is a list of 15,000 potential leads might actually be 4,500 viable contacts… tops. And that’s before we even talk about outdated phone numbers, duplicate records, or spam traps hiding in your contact base.
- Sales teams waste hours chasing ghosts.
- Marketing ROI tanks from irrelevant targeting.
- Compliance risks escalate without anyone noticing.
Why CRM Decay Accelerates in Growth Sectors
If you’re in industries like solar, legal services, healthcare, or SaaS, you feel this more than most.
These markets shift fast. Roles change, companies rebrand, inboxes get nuked. And when your outbound efforts rely on yesterday’s data, your results fall flat today.
“It’s like trying to run a Formula 1 car on last year’s fuel mix.”
– Anonymous Thinkly user, Solar sector
So… Why Is Nobody Fixing This?
Because scrubbing CRM data feels like flossing: you know it’s important, but it’s not urgent—until you’re bleeding revenue.
Manual cleaning is time-consuming. Automated tools are often built for enterprise budgets. And most agencies just sell more lists instead of fixing the one you’ve got.
That’s where Thinkly comes in.
Thinkly: Your Always-Fresh Revenue Engine
Thinkly isn’t another database or CRM plugin. It’s a cold lead reactivation engine purpose-built for UK B2B teams that want:
- CRM hygiene without spreadsheets.
- GDPR-safe contact enrichment.
- Reactivation campaigns that actually convert.
How it works:
- Audit Your Existing CRM – Thinkly runs a deep diagnostic of decay rate, bounce potential, and reactivation viability.
- Enrich & Validate – We clean the data, add missing job titles, emails, and phone numbers, sourced and verified.
- Activate Dormant Leads – Then we build reactivation workflows tailored to your vertical and compliance needs.
All in under 14 days. No disruption. No drama.
“We uncovered 2,300 leads we thought were dead—and booked 74 calls in 3 weeks.”
See the ROI Before You Pay a Penny
Let’s get specific:
- Reactivated leads convert at 4.2x the rate of cold ones (internal Thinkly data).
- One hour of Thinkly saves 6 hours of SDR time per week.
- Clients report ROI within 21 days of reactivation launch.
And because Thinkly limits onboarding slots to ensure delivery quality, we’re only accepting 5 new clients this quarter.
So if you’re sitting on 10,000+ CRM contacts and wondering why your pipeline’s gone quiet… it’s probably not your team. It’s your data.
Data Decay Doesn’t Wait. Neither Should You.
The longer your CRM sits untouched, the worse it gets. Each month, more leads go cold. More revenue slips away. More GDPR risk creeps in.
Book your free CRM audit today—and turn “dead” data into live revenue.
