From Cold to Closed – How One UK SaaS Company Revived £90k in Dormant Deals
TL;DR:
- A UK SaaS team revived £90k in closed-won revenue using Thinkly in under 45 days.
- Thinkly mapped and scored over 2,000 cold leads from a stagnant CRM.
- A single-channel SMS campaign reactivated 19.2% of leads.
- 5-minute average response time played a key role in success.
- Limited onboarding slots available for Q2, book now to replicate results.
From Cold to Closed: How a UK SaaS Team Revived £90k in Dormant Deals
If you’ve got a CRM full of leads that haven’t replied in months—or years—this story is for you.
Because buried in that database is not just noise. It’s an opportunity.
Earlier this year, a UK SaaS company partnered with Thinkly to unlock the hidden value in over 2,000 inactive leads, many untouched since 2020. The goal wasn’t flashy:
“If we can win back just a few, that’s a win.”
What followed was far more than a few.
The Problem: A Cold, Cluttered CRM—and No Plan
This SaaS team had built a strong outbound engine, but their CRM had become a graveyard:
- Over 68% of old contacts had missing or outdated info.
- No clear segmentation by buyer type, deal size or engagement.
- Duplicate records, dead emails, and GDPR fears paralysed reactivation attempts.
The legal team had shut down broad outreach efforts over PECR uncertainty, and sales reps weren’t incentivised to chase old prospects. Leads were cold. Time was short. Nothing moved.
The Solution: Thinkly + SMS Precision
Within 48 hours of onboarding with Thinkly, the team had:
- Run a full data compliance audit to identify leads eligible for re-engagement under PECR.
- Enriched 1,248 records with updated role, firmographics and engagement history.
- Scored the entire cold database based on intent signals and recency.
- Deployed a single-channel SMS campaign, highly personalised and time-optimised.
Why SMS only?
Because it cuts through noise. And response time is everything.
The Results: £90k in 6 Weeks
| Metric | Value |
|---|---|
| Leads reactivated | 239 (19.2%) |
| Meetings booked | 37 |
| Deals closed | 11 |
| Revenue unlocked | £90,125 |
| Avg. reply time | 4m 42s |
| Time to first close | 18 days |
One contact replied within 38 seconds of receiving the SMS.
Another closed an £18k ARR deal with just three back-and-forths. She hadn’t been contacted since early 2021.
Why It Worked
1. Focused, fast outreach
Instead of spraying across channels, the campaign leaned on one: SMS. It demanded immediate attention and rewarded immediate replies.
2. Compliance Confidence
Thinkly’s built-in PECR filters gave the legal team peace of mind, without hours of back-and-forth or risk of fines.
3. Real-Time Alerts = Fast Closes
Every reply triggered real-time alerts to the sales team. Those who responded in under 5 minutes converted at 4x the average rate.
What the Team Said
“We thought these leads were dead. Thinkly proved they were just dormant. It felt like we’d plugged in a defibrillator.”
“We recovered in weeks what we thought we’d lost forever. The ROI is instant and trackable.”
Could You Be Next?
Chances are, your CRM looks the same—thousands of quiet contacts, sitting idle.
It’s not that they’re not interested.
They just haven’t been asked the right way.
Thinkly is offering a limited number of onboarding slots for Q2.
Want to see what your dormant data is really worth?
Let’s turn cold leads into warm wins.
Book a Free Demo Now →
You’ve already paid for those leads. Let’s make them pay you back.
