TL;DR: From Cold to Closed: How a UK SaaS Team Revived £90k in Dormant Deals If you’ve got a CRM full of leads that haven’t replied in months—or years—this story is for you. Because buried in that database is not just noise. It’s an opportunity. Earlier this year, a UK SaaS company partnered with Thinkly…
TL;DR Why Lead Response Time Is the #1 Sales Driver You’re Overlooking Lead response time has a direct impact on your revenue. If you’re not replying to inbound leads within five minutes, you’re already losing conversions. Studies from Harvard Business Review show that leads responded to within an hour are seven times more likely to…
TL;DR Introduction In the competitive landscape of UK industries, reactivating cold leads is a challenge that demands strategic communication. Choosing the right channel—email or SMS—can significantly impact your re-engagement success. This article explores the effectiveness of both channels and how Thinkly’s platform can optimise your outreach efforts. Understanding the Channels Email: Depth and Detail Email…
TL;DR: Reclaim Revenue from Dormant Solar Leads In the UK’s rapidly expanding solar market, where over 1.6 million homes have installed panels, competition among installers is fierce. Yet, many solar firms overlook a goldmine within their own CRMs: dormant leads. These are prospects who once showed interest but never converted. Ignoring them means wasted acquisition…
When a potential client reaches out to your law firm via web form, email, or phone, they’re often in a moment of urgency. That lead may have cost you £300, £500, or even £620, depending on the campaign and legal niche. But here’s the hard truth: up to 80% of those leads never convert, not…
Stop Leaving Money on the Table Because of GDPR Misconceptions If your team is avoiding cold lead outreach due to fears of non-compliance, you’re not alone—but you may be missing a major opportunity. Misunderstandings around GDPR and PECR have caused UK businesses to leave valuable leads dormant in their CRM systems for years. The truth…
If you’re a B2B decision-maker in the UK, there’s a ticking time bomb hiding in your CRM—and it’s not just wasting marketing spend. It’s wrecking your pipeline. Up to 70% of CRM data becomes outdated, incomplete, or incorrect every 12 months. That’s not just annoying—it’s expensive. In fact, poor data quality costs the average UK…
Introduction: There’s Gold in Your CRM (If You Know Where to Look) Most businesses treat cold leads like yesterday’s lunch. Ignored. Forgotten. Written off. But here’s the truth: cold leads aren’t dead—they’re just dormant. And with the right tools and timing, they can become your hottest source of revenue. At Thinkly, we’re on a mission…
